24 MONTHS OF DEVELOPMENT
Our journey began with a personal quest – finding nutrition that would help our founder's Jack Russell, Bella, overcome chronic health issues. This led to a 24-month research and development process that laid the foundation for FreshBark's science-based approach.
During this intensive period, we:
Reviewed over 150 scientific papers on canine nutrition
Consulted with veterinary nutritionists and canine health experts
Conducted multiple formulation trials and taste tests
Refined our production process to ensure consistency and safety
Tested our formulations with a diverse group of dogs to validate benefits
OUR NUTRITIONAL PHILOSOPHY
FreshBark's approach to canine nutrition is guided by several core principles
Bioavailable Protein Is Essential
Dogs evolved as primarily carnivorous animals, requiring high-quality protein for optimal health. We use only human-grade muscle meat that provides highly bioavailable protein – protein your dog can actually digest and use effectively.
Quality Over Quantity
While many commercial foods advertise high protein percentages, they often use low-quality sources like hair, feathers, hooves, or other byproducts that dogs can't properly digest. We believe in providing less total protein but of much higher quality and bioavailability.
Balance Is Critical
Dogs need a precise balance of nutrients, not just protein. Our recipes include carefully calculated ratios of proteins, fats, carbohydrates, vitamins, and minerals to support overall health – not just meet minimum requirements.
Individual Needs Vary
Different dogs have different nutritional needs based on age, size, activity level, and health status. That's why we offer specialized formulations for puppies and adult dogs, plus hypo-allergenic options for sensitive pets.
Natural Is Better
Dogs thrive on natural nutrition without artificial additives, colors, or preservatives. We use only ingredients you'd recognize, with no chemical additives that could harm your pet's health over time.
The FreshBark Difference
The visual difference between our human-grade ingredients and typical commercial dog food is striking - and reflects the nutritional difference your dog experiences.
Balanced Nutrition
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Our recipes are carefully formulated to provide the optimal balance of nutrients your dog needs for peak health and vitality.
THE RESEARCH PROCESS
Our formulation development followed a rigorous scientific process:
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LITERATURE REVIEW
We began by extensively reviewing peer-reviewed research on canine nutrition, digestive physiology, and common health conditions related to diet. This established the foundation for our approach.
EXPERT CONSULTATION
Working with veterinary professionals and animal nutritionists, we identified the critical nutritional needs of dogs at different life stages and with different health considerations.
INGREDIENT SELECTION
Each ingredient in FreshBark was selected based on nutritional profile, digestibility, and potential allergenic properties. We prioritized ingredients with research-backed benefits for specific aspects of canine health.
FORMULATION DEVELOPMENT
Through multiple iterations, we developed precise recipes that deliver optimal nutrition while maintaining palatability. Each adjustment was made based on nutritional analysis and feedback.
QUALITY CONTROL
We established strict protocols for ingredient sourcing, preparation methods, and safety testing to ensure consistent quality in every batch of FreshBark.
THE PROOF IS IN THE BOWL
The ultimate validation of our scientific approach comes from the thousands of dogs now thriving on FreshBark.
Improved Coat Condition
Dogs on FreshBark consistently show shinier, healthier coats with reduced shedding.
Better Digestion
Our human-grade ingredients are easier to digest, resulting in smaller, less odorous stools and fewer digestive issues.
Increased Energy
Owners report their dogs showing more vitality and playfulness after switching to FreshBark.
Weight Management
The balanced nutrition in FreshBark helps maintain healthy weight without unnecessary fillers.
Reduced Allergies
Many dogs with food sensitivities show improvement when switched to our hypoallergenic options.
We're proud to offer nutrition that's not just backed by science, but proven in homes across Gauteng every day.
Before & After
Before
After
"The difference in my Labrador's energy and coat shine after just one month on FreshBark was remarkable. She's like a puppy again!"
Owner
Johannesburg
Improvement Rates
Results Chart