THE FRESHBARK STORY

BORN FROM LOVE, BACKED BY SCIENCE

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FreshBark began with Bella, our beloved Jack Russell who struggled with severe health issues that conventional dog food couldn't solve. Watching her suffer, we embarked on a mission to create something better.

We spent 24 months researching, formulating, and testing what would become the FreshBark recipe – a perfect blend of human-grade proteins and nutrients that transformed Bella's health. She went from constant vet visits to boundless energy and a shiny coat.

Seeing this transformation, we knew we had to share it with other dog owners. But we wanted to make premium nutrition accessible to everyone, not just those who could afford the typical high-priced options.

Today, FreshBark continues our commitment to three core principles:

Uncompromising Quality

Only human-grade ingredients good enough for your own table

Scientific Nutrition

Evidence-based formulations that deliver real results

Affordable Health

Premium nutrition at prices that don't require a second mortgage

OUR MISSION

To revolutionize canine nutrition by providing scientifically formulated, high-quality meals that improve the health and happiness of dogs throughout South Africa, while making premium nutrition accessible to every pet parent.

OUR VISION

A world where every dog enjoys the benefits of natural, wholesome nutrition, free from low-quality ingredients, artificial additives, and unnecessary fillers that compromise their health and wellbeing.

OUR VALUES

  • Quality Without Compromise: We never cut corners on ingredients.
  • Transparency: You'll always know exactly what's in your dog's bowl.
  • Accessibility: Premium nutrition shouldn't be a luxury reserved for the few.
  • Innovation: We continuously research and improve our formulations.
  • Community: We believe in building relationships with the dog lovers we serve.

Because every dog deserves the best – and every owner deserves to give it to them without breaking the bank.

MEET THE TEAM

The passionate people behind FreshBark who are dedicated to improving the lives of dogs through better nutrition.

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Team Member Name

Founder & CEO

Brief bio about the team member, their background, expertise, and passion for dog nutrition.

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Team Member Name

Chief Nutritionist

Brief bio about the team member, their background, expertise, and passion for dog nutrition.

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Team Member Name

Veterinary Consultant

Brief bio about the team member, their background, expertise, and passion for dog nutrition.

READY TO GIVE YOUR DOG THE BEST?

Join thousands of happy dog owners who've made the switch to FreshBark's premium nutrition.

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