✦ FREE DELIVERY*CANCEL ANYTIMEVET-FORMULATEDDELIVERED ACROSS GAUTENGMADE FOR BELLA ♥✦ FREE DELIVERY*CANCEL ANYTIMEVET-FORMULATEDDELIVERED ACROSS GAUTENGMADE FOR BELLA ♥✦ FREE DELIVERY*CANCEL ANYTIMEVET-FORMULATEDDELIVERED ACROSS GAUTENGMADE FOR BELLA ♥✦ FREE DELIVERY*CANCEL ANYTIMEVET-FORMULATEDDELIVERED ACROSS GAUTENGMADE FOR BELLA ♥
Puppies, adults and seniors need different nutrition — so we make three formulations of the same stew. Tell us your dog's age and we'll cook the right one. Same price as standard adult.
< 1 YR
Puppy FORMULATION
+DHA · extra protein
✓
Higher protein (~28g/100g) for growth
✓
Added DHA for brain development
✓
Calcium-balanced for growing joints
✓
AAFCO growth-stage compliant
1–7 YRS
Adult FORMULATION
complete & balanced
✓
AAFCO & FEDIAF complete
✓
Bioavailable protein (23g/100g)
✓
Optimised fat profile per protein
✓
Whole-food vegetable & grain base
7+ YRS
Senior FORMULATION
joint support · enhanced
✓
Slightly higher protein (~25g/100g) to preserve muscle
Based on your dog's life stage, weight, and activity. Backed by veterinary nutrition science.
FEEDING CALCULATOR
How much to feed your dog.
▲ LIFE STAGE
PUPPY
< 1 yr
+DHA · extra protein
ADULT
1–7 yrs
complete & balanced
SENIOR
7+ yrs
joint support · enhanced
▲ WEIGHT
10kg
▲ ACTIVITY
INACTIVE
couch pup
MODERATE
daily walks
HIGH
zoomies
WORKING
farm / sport
▲ PROTEIN
CHICKEN
R99/kg
PORK
R109/kg
BEEF
R119/kg
LAMB
R135/kg
VENISON✦
R159/kg
NOT READY TO SUBSCRIBE?
Try the sampler first.
Four 250g proteins (Chicken, Pork, Beef, Lamb) plus a printed feeding guide for your dog. One-off purchase. No subscription. See what your dog actually likes.
✦ FREE DELIVERY*CANCEL ANYTIMEVET-FORMULATEDDELIVERED ACROSS GAUTENGMADE FOR BELLA ♥✦ FREE DELIVERY*CANCEL ANYTIMEVET-FORMULATEDDELIVERED ACROSS GAUTENGMADE FOR BELLA ♥✦ FREE DELIVERY*CANCEL ANYTIMEVET-FORMULATEDDELIVERED ACROSS GAUTENGMADE FOR BELLA ♥✦ FREE DELIVERY*CANCEL ANYTIMEVET-FORMULATEDDELIVERED ACROSS GAUTENGMADE FOR BELLA ♥
Puppies, adults and seniors need different nutrition — so we make three formulations of the same stew. Tell us your dog's age and we'll cook the right one. Same price as standard adult.
< 1 YR
Puppy FORMULATION
+DHA · extra protein
✓
Higher protein (~28g/100g) for growth
✓
Added DHA for brain development
✓
Calcium-balanced for growing joints
✓
AAFCO growth-stage compliant
1–7 YRS
Adult FORMULATION
complete & balanced
✓
AAFCO & FEDIAF complete
✓
Bioavailable protein (23g/100g)
✓
Optimised fat profile per protein
✓
Whole-food vegetable & grain base
7+ YRS
Senior FORMULATION
joint support · enhanced
✓
Slightly higher protein (~25g/100g) to preserve muscle
Based on your dog's life stage, weight, and activity level. Backed by the same veterinary nutrition science that saved Bella's life.
INTERPOLATED DATA
Calorie & protein curves across 15 weight bands × 3 life stages × 4 activity levels
PROTEIN-FIRST
Prioritises protein requirements so low-fat recipes still hit their targets
TOPPER-AWARE
Adjusts portion automatically if you're mixing with kibble, from full-feed down to 10% boost
FEEDING CALCULATOR
How much to feed your dog.
▲ LIFE STAGE
PUPPY
< 1 yr
+DHA · extra protein
ADULT
1–7 yrs
complete & balanced
SENIOR
7+ yrs
joint support · enhanced
▲ WEIGHT
10kg
▲ ACTIVITY
INACTIVE
couch pup
MODERATE
daily walks
HIGH
zoomies
WORKING
farm / sport
▲ PROTEIN
CHICKEN
R99/kg
PORK
R109/kg
BEEF
R119/kg
LAMB
R135/kg
VENISON✦
R159/kg
NOT READY TO SUBSCRIBE?
Try the sampler first.
Four 250g proteins (Chicken, Pork, Beef, Lamb) plus a printed feeding guide for your dog. One-off purchase. No subscription. See what your dog actually likes.